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Email Affiliate Marketing

 

Email Affiliate Marketing: How to Use Email to Increase Affiliate Revenue

 

“Is Email Marketing Worth Affiliates?”

 

Posting Great Editing Content As a content creator or publisher, it makes sense to ask if you need to run an email affiliate campaign. After all, your high-ranked and valuable content drive most of your affiliate income.

 

In addition, every time I post something new, I already get an email.

 

So what do you get with strategic affiliate marketing emails?

 

The answer is that email affiliate marketing can help you generate more revenue from your existing visitors and content.

 

Dedicated affiliate email marketing campaigns help subscribers make purchase decisions with the tap of (the affiliate link in their email). You can also make more complex purchase decisions by email if you need more information than your blog post can fit.

 

In both cases, email helps build long-term relationships with the viewer. As a result, you can earn the trust of your viewers and regularly introduce your trusted affiliate products.

 

On top of that, repeaters are 60-70% more likely to reach conversions than first-time buyers on the list. Does it sound like the odds you want to bet on? Read to learn:

 

How Does Email Affiliate Marketing Work?

 

Three Steps to Successful Affiliate Email Campaign

 

What You Need to Know Before Sending Your First Affiliate Email

 

How to measure campaign results

 

How Does Email Affiliate Marketing Work?

Email affiliate marketing simply promotes affiliate products via email, either a direct link or an intermediate landing page. Instead of trying to convert your visitors directly to your website, you’ll direct them through an email funnel that ultimately leads to the marketing of affiliate products.

 

There are two main approaches.

 

You can add a link to your affiliate content in your email to drive your subscribers to it.

 

Alternatively, these links allow subscribers to go directly to the affiliate merchant’s website to make a purchase.

 

 

 

Depending on the type of product you advertise, one of the two approaches to email affiliate marketing may be more appropriate.

 

If you’re promoting an easy purchase, just send a simple email with a direct purchase link and your subscribers will need to make the purchase.

 

But for high-end purchases, your email needs to do more work. They need to guide that subscribers need to focus on their choices and make informed decisions. This is a regrettable investment.

 

You understand the idea.

 

However, most content creators are not strategic when it comes to email communications.

 

They don’t understand how these emails are directly related to affiliate revenue. Looking at the most successful affiliate case studies, we can see that they make up a significant portion of our revenue via email.

 

And today we will show you exactly how they do it. And how can you do that too?

 

Three Steps to Successful Affiliate Email Campaign

This is a simple 3-step process to do this and promote affiliate revenue directly by email. You can also use these steps to improve email marketing in general and produce better results as a publisher. please.

 

 

 

 

Step 1. Plan your campaign

Affiliate email marketing is different from regular email communication with subscribers. It’s more intentional.

 

First, you need to think about the subscriber’s buyer’s journey related to the brand/product you are promoting. Depending on where you opt-in, your subscribers may still be in the recognition stage.

 

 

 

And with each set of emails, we want to bring subscribers closer to conversions.

 

Here is a concrete example. Suppose you’re promoting a simple product such as a headset. In this case, the subscriber can read the email review post or snippet to determine if they like it and make a purchase using the affiliate link.

 

And done.

 

The email affiliate campaign for such products can be a single email containing a link to the purchase page. You can even add product screams to your regular newsletter.

 

Check out this daily deals email from Wirecutter for ideas.

 

In the example below, the first two links are affiliate links and go directly to Target to buy one of the best-selling electronic cutting machines for DIY users.

 

Click the blue link to go to a detailed review.

 

This works to provide the reader with additional incentives for the sale to buy now. Maybe the fact that it’s for sale is enough to get you to buy.

 

But what if you don’t advertise your transaction and the price of your product is high?

 

For example, suppose you’re promoting an element of a high-end home office workspace. At this point, you’re looking at the entire affiliate sales funnel to maximize your bottom line.

 

The appearance is as follows.

 

 

 

Here, subscribers need to know what a good workspace looks like (lighting, furniture, color palette). What you need (ergonomic chair, 4K monitor, or studio-quality microphone). And why your recommendations make sense to them (they are creative experts).

 

The more complex or high-end your affiliate product is, the more content you need to provide to your subscribers so that they can make informed decisions and be confident.

 

This is exactly how email provides the multiple “touches” needed to inspire and educate readers and help them help themselves.

 

idea:

 

Email Courses — Tips for identifying and prioritizing needs from your workspace.

 

Email Challenge — A week-long challenge to build your dream home office.

 

Email Content Series — Learn about some of your home workspaces at once.

 

Webinar Email Series — Guide your subscribers to valuable webinars (or even referrals to brand partners).

 

Planning a series of emails like this can also help you create a larger list, as it acts as a good lead magnet. They support download sign-up offers for your regular giveaways (ebooks, PDFs, checklists, etc.).

 

Step 2. Create an affiliate email

Email When your campaign plan is ready, compose an email.

 

Copywriting tips for writing emails focused on affiliate marketing can be obtained directly from your email marketing solution.

 

Let’s take a look at some guidelines.

 

Mailchimp asks you to make sure that “the main message isn’t focused on affiliate links” because purely promotional emails don’t provide real value.

 

“Offers are content-related and need to meet the expectations of our subscribers,” MailerLite explains.

 

ActiveCampaign warns that affiliate links should not be “the main focus of email” and that they should not send “emails solely to promote another product or business”. I am.

 

ConvertKit goes a step further and provides the actual formula. “70-80% of your email content is information about your products, services, and who you are doing what, and only about 20-30% of your content is related to affiliate marketing. If so, you can go! “

 

The general theme is that your email must provide value to your subscribers and affiliate links can be part of them. Therefore, keep this in mind when making a copy of your email.

 

Step 3. Set up the autoresponder

Depending on the category hosted by the publication or blog, there will be plenty of editorials for each of the complex affiliate products you promote.

 

While much-edited content can be reused as email content, creating email communications to promote affiliate products is still a lot of work.

 

But the best part is that when your email is ready, you can use Autoresponder to set it to drip into your latest subscriber’s inbox and schedule your email to reach your subscribers automatically. is.

 

Therefore, if Subscriber A chooses to receive an email about the Work From Home category, she can send a welcome email immediately. And follow up on a series of emails about work from home productivity, purely automated.

 

For inspiration, take a look at these 7 email series from The New York Times. It is built around educating people in stages on how to use the Internet safely.

 

 

 

All emails in the series not only provide excellent educational content but also enable natural affiliate promotion.

 

The first email may recommend a premium password manager.

 

The third email can suggest a great browser extension with VPN and everything.

 

The fifth email confirms a solid antivirus program.

 

And so on.

 

Evergreen content delivered through such auto responders not only helps build trust with new subscribers but can also organically promote affiliate links.

 

Auto responder allows you to define your delivery schedule. Therefore, you can configure your subscribers to send a brief welcome email on the day they sign up and receive a series of emails starting the following week.

 

 

How often do you need to send affiliate emails?

When you see how effective email affiliate marketing is, you may want to send email more often. Keep in mind, however, that you don’t want to send emails too often, and that the frequency is relative.

 

For example, if an online magazine subscribes to your subscribers for daily emails, it’s okay to send them daily. The subscriber expects daily emails and does not unsubscribe because they receive too many.

 

It is recommended to set the expected value at the opt-in stage.

 

Tell your subscribers how often you are contacted. Once a week, or every Tuesday and Friday, etc. This will prevent you from unsubscribing and getting on the radar of your email marketing solution provider.

 

Segmentation is also very important when automating email communication. Readers interested in the Work From Home category may not want to hear about anything else you publish.

 

What You Need to Know Before Sending Your First Affiliate Email

Before we start implementing the affiliate email marketing funnel, here are three things you need to know to do it successfully (and without problems).

 

1. Not all email marketing providers allow affiliate links in the email.

In this regard, brands and affiliate networks all have their requirements. For example, Amazon does not allow affiliates to use affiliate links directly in email. Doing so may result in expulsion from the program.

 

If you’re not sure, ask. If you are still unsure, please check our Terms of Service or contact support.

 

A simple solution here is to link to blog content or landing pages that contain affiliate links instead.

 

1. You need to use affiliate friendly email marketing solution

Mail servers (such as Gmail) are always vigilant when checking links in incoming emails. To protect deliverability and prevent spammers, many email marketing solutions have strict rules that regulate the use of services for affiliate marketing and linking.

 

In most cases, you can add affiliate links to your email copy, but it will perform an automatic check/review. Therefore, please check the TOS of the service and perform a copy of the promotional email before signing up.

 

If it expires, you run the risk of your account being suspended.

 

1. Tracking is the key to success

To track your email affiliate campaigns, you need to review both your email marketing solution data and your affiliate dashboard data.

 

Email metrics such as open, click, and unregister indicate:

 

Open: How responsive your subscribers are to the subject and topic

Clicks: Their engagement level and whether you have driven them into action

Unsubscribers: How well their expectations are met, and whether your content is worth it

When it comes to tracking revenue, things get more complicated here.

 

Most affiliate programs have an available campaign tracking ID called SubID. It resembles a UTM parameter like, utm_sourceand utm_campaigninstead it appears in Google Analytics affiliate reports.

 

For example, using a network and SID like CJ Affiliate home-office-series-pt-1, the link would look like this:

 

https://www.anrdoezrs.net/links/1010101/type/dlg/sid/home-office-series-pt-1/https://www.wayfair.com/

 

Such a SubID will tell you exactly which email series and which email led to the conversion.

 

You can then use tools such as affiliates to consolidate conversions from different affiliate networks in one place. This makes it easy to measure the performance of your email campaign.

 

In this example, you can see three different emails (,) in the sequence, pt-1 and pt-3three resulting transformations in two pt-7different affiliate networks (CJ and FlexOffers) .home-office-series

 

With this tracking, you can easily measure the following:

 

Which of my emails is the most profitable?

 

Which product, merchant, or network is best converted?

 

What is the overall conversion rate for my email series?

 

Once you have the winning formula, you can easily duplicate the autoresponder and adapt it to new content and products. Suddenly, affiliate email marketing has become much more efficient.

 

 

summary…

As you can see, you can automate most of your email affiliate marketing through an evergreen email sequence.

 

Also, when you carry out a campaign, the campaign will be carried out. Check in every month after the release to check their status. Try the one with the lowest performance. Most email service providers have A / B testing tools that you can use to test your subject, email content, and improve open and click-through rates.

 

So go ahead and set up an affiliate email campaign to make recommendations for your products and services. Make the most of your list!

 

(If you like this post, check out the latest tips, guides, and case studies for affiliate content publishers.)