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Increase Sales Online
100 Ways to Increase Sales Online
If you are trying to make money online, sooner or later you have to face it: conversions. That horrifying topic — how to get more buyers from the same amount of traffic.
The only reason conversion is scary is that there are many places where you can get lost. Most of them aren’t too hard to fix, but one of a thousand small problems can prevent you from getting the conversion you should have.
There aren’t a thousand tips today, but there are 101 tips to get you started.
1. Does your product or service solve the problem that people really care about? How do you know? If the basic offer doesn’t appeal to prospects, it sinks before it starts. Make sure you sell what people want.
2. Inform prospects that you are buying from a human. Keep your language personal, friendly, and informal (in most markets). It sounds like a person, not a pitching machine.
3. Before you start selling your solution to others, talk about how you solved this problem yourself. Get your readers in your position. Make the prospect feel, “Wow, this person is very similar to me.”
4. Correct typos, make sure the link works, avoid grammatical mistakes and make it look silly. Reassure prospects that they know what they are doing.
5. Test the two headings. Once you find the winner, run against the new heading. Continue to eliminate the next best thing. Google Ads is a quick and efficient way to do this.
6. Try testing the “ugly” version of the sales copy. Boring fonts, not much layout, no nice colors. Oddly enough, the bare minimum of presentations may work better. However, don’t run ugly without testing, as you won’t always win.
7. Instead of sending traffic directly to the sales page, it first goes through a 6- or 7-message autoresponder. Give them enough information to build their trust and let them know that you are the best resource.
8. Strengthen action-inspiring phrases. Make sure you tell the reader exactly what to do next.
9. Make sure you have a thorough description of your product or service. If it’s physical, please provide the dimensions and some great pictures. For digital, tell the number of audio hours to include and the number of PDF pages. Don’t assume that the prospect already knows the details. Please explain everything in detail.
10. Are you getting traffic from ads and guest posts? Make sure the landing page is associated with the traffic source. If you’re running a “Breed Naked Mole Rats” pay-per-click campaign, make sure the landing page headline contains the word “Breed Naked Mole Rats.”
11. Master copywriter Drayton Bird says that every commercial offer makes money, saves money, saves time and effort, does something good for the family, reassures, impresses others. He says he needs to meet one or some of the nine human needs of giving, getting joy, and improving himself, or belonging to a group. And, of course, there’s the obvious # 10 — be irresistibly sexy with the romantic partner of your choice. I don’t think Drayton is too gentle to include it, but it’s about the strongest drivers we once ate and breathed.
12. Now that you have identified the basic human needs, how can you express them in an emotion-based headline?
13. Did you convert the features into benefits? I must still have some advantages that you can spell. Remember that the function is what the product or service does. The benefits are what prospects get from it.
14. Put your photo on your sales page. Humans are wired to connect to the face. If prospects can see you, they will be more likely to trust you.
15. If you have a dog, use the photo with your dog instead. Dogs have something that reduces the defenses of almost everyone.
16. You can try it only with a picture of a dog. Believe it or not, it can work.
17. Simplify the language. Use something like Flesch-Kincaid’s readability scale to keep your wording concise and concise. (Note that simple writes are not ridiculous writes.)
18.No matter how emotional your charm is, justify it with logic. We will provide people with the necessary facts and numbers so that they can justify their purchase. Even the most frivolous and joy-based purchases (e.g. Jimmy Choo shoes) can be justified with logical advantages (excellent workmanship, rare materials, giving the wearer confidence).
19. What delicious bonus can you offer? Peanut butter is good. Peanut butter and jelly are excellent. Find a jelly for your peanut butter, a bonus that will make your good product even better.
20. Are you delivering the message to the right people? A list of people who really want what you offer and are willing to buy?
21. Listen to the questions you get. What are people still uncertain about? What are they worried about? Even if you outsource email and support, it’s a good idea to read randomly selected customer messages on a regular basis.
22. Keep the most important sales elements “in the non-scrollable range” (that is, when the reader navigates to the page, they will appear on the first screen without scrolling). Usually, it means either a compelling headline, a great opening paragraph, and perhaps a great product shot (to create some desire) or your photo (to build trust and trust). Eye-tracking research suggests that the most important images should be in the upper left corner of the page.
23. Check out the Dual Leadership Path. If you read them without the rest of the copy, do your headlines and subheadings tell an intriguing story?
24. How about your guarantee? Can you say with more confidence? Does your warranty remove the customer’s risk?
25. Do you use PayPal? PayPal has its problems, but it’s also “strange money” for many customers. They will be free to use PayPal when they think twice about withdrawing their credit card.
26. Have you ever asked for a bold and powerful sale? Are there any editable hemmings or things?
27. What is your experience with your products and services? Can you make it more vivid with introductory videos and great case studies?
28. Is there any reason your prospect may find it stupid to buy from you? Are they afraid to kick themselves later? Will their friends, spouses, or colleagues struggle with them about this purchase? Fix it.
29. Are you using standard design rules? Links should be underlined. The navigation (if it’s on the sales page) should be easy to understand.
30. Do you have any customer feedback? Did you get an effective introductory text?
31. Do prospects know everything they need to know to make this purchase? What questions does he still have in his head? How can you educate him to make him more confident about his decision to buy?
32. Does the link to the shopping cart work? (Don’t laugh. Test all the links on the page that takes you to the cart. Try to test once or twice a day while the shopping cart is open, even 365 days a year. Even though.)
33. Is your marketing boring? Remember Paul Newman’s great mantra. “Always work seriously. Never take it seriously.” If your marketing puts your customers to sleep, it can’t do that job.
34. Social media isn’t just about talking, it’s about listening. What are potential customers complaining about on Twitter, Facebook, LinkedIn, forums, and blog comments? What problems can you solve for them? Which language do they use to explain their complaints?
35. Did you answer all their questions? Have you dealt with all their objections? I know I’m worried that if I deal with all the points, the copy will be too long. It’s not.
36. Were you so “original” or “creative” that you lost people? Remember the words of legendary advertising man Leo Burnett. “If you absolutely insist that you are different just because you are different, you can always put your socks in your mouth and come to breakfast.”
37. Can you offer a free trial?
38. Can the cost be split into several payments?
39. Can you offer an appetizing free bonus that customers can hold regardless of whether they own their flagship product? Incredibly useful content is perfect for this.
40. Does your headline provide benefits or benefits to your customers?
41. How can you make your ad so valuable that you can’t throw it away? How can you make your readers’ lives better just by reading the sales letter? Consider special reports, white papers, and other content marketing standbys.
42. Did you appeal to your readers’ desires? It’s not very clean, but it’s one of the most effective ways to drive a response. (A good way to express this is to make sure that you are providing great value to your prospects.))
43. Is your message confusing? A bright 9-year-old kid should be able to read your sales copy and understand why she needs to buy your product.
44. Can you link your copy to a fad? This is especially useful for web-based copying and short-term product launches. This is because it may be completely up to date. Keep in mind that nothing is as old as of yesterday’s Macarena.
45. Similarly, can you tie your copy to something that many people are really worried about? This can be in the news (oil spills, climate change, economic turmoil) or related to a particular time in the life of a prospect (midlife crisis, anxiety about young children, worry about retirement). There may be.
46. Try a little compliment. One of the best first lines of all sales copies is from American Express. “Frankly, AmericanExpress card is not may not be suitable for all people.” The reader is, the card is to be assumed to be of the order of his such special people, as soon as a little Egobus To obtain.
47. Is there a compelling, urgent reason to act today? Unfortunately, they have the bad habit of delaying purchases forever if prospects have no reason to act immediately.
48. Do you visualize one reader when you write? Don’t write to the crowd — write for one perfect customer you want to convince. Your tone and voice will automatically become more reliable and you will find it easier to find the perfect relevant details to make your claim.
49. Tell your readers why you are making this offer. In copywriting slang, this is the “reason” and virtually always responsive.
50. Can you get the support of someone your customer respect? Celebrity endorsements are always worthwhile, but you can also find “quasi-celebrities” in your niche that are as influential as national figures.
51. Can you provide a demonstration of the product or service? If you can’t show it in the video, try a compelling story about how the service you provide solved the annoying problem of one of your customers.
52. How often do you use the word “you”? Can you hit it?
53. How often do you use the word “us”? Is it possible to eliminate it? (“I” actually works better than “us” who tend to come across as a company or a cold.)
54. Wake up late tonight and watch some infomercials. Keep the pen and paper handy. Make a note of all the sales techniques you see. In the morning, translate at least three of them into your market. (Remember that you can change the tone and sophistication to suit your buyer.)
55. Did you make yourself a leader in your market?
56. Is there an elephant in the living room? In other words, are there any major objections you didn’t address because you didn’t want to think about it? You have to face all the inconvenient truths head-on. If you don’t bring it out, don’t assume it won’t happen to your prospects.
57. How about follow-up? Do you have the resources to answer the incoming questions? Remember that the question is often a disguised dissent. Lead questions can give you great story points for your sales letter. We encourage you to get help with your email in the form of a friendly VA or temporary employer during a large launch.
58. Do you have numbers in your headline? Probably there.
59. Similarly, have you quantified your profits? In other words, has “saved time” translated into “three weeks saved-enough time to go on a life-changing vacation-every year”? Number the results you can create for your customers.
60. Oddly enough, “scribbles” and other elements that look like handwriting can also be responsive on the web. There are hundreds of handwritten fonts that can be converted into visual elements using Photoshop or simple logo generation software.
61. Does your headline make the reader want to read the first line of the copy?
62. Does the first line make the reader want to read the second line of the copy?
63. Does the second line make the reader want to read the third line?
64. Throw in a little more proof that what you are saying is true. Evidence comes from statistics, customer feedback, case studies, and even news stories and current events that explain the ideas underlying our products and services.
65. Compare apples and oranges. Do not compare the cost of a product with that of a competitor. Compared with other categories of items that cost much more. For example, compare an online course to the cost of one-on-one personal consulting.
66. For this reason, we recommend selling at least one platinum-priced item. They make it look good and affordable compared to everything else you sell.
67. Make your order page or form easier to understand. Complex order pages strain customers.
68. Don’t forget to paraphrase the offer on the order page. Don’t expect the customer to remember all the details of what you just (almost) sold to her. Paraphrase those benefits.
69. Include a phone number where people can ask questions. I know this is tricky, but it can boost your response in amazing amounts.
70. If possible, please include a photo of what you are selling.
71. Is there a lot of distracting navigation that keeps your customers away? (The worst thing is cheap ads that pull people apart with a penny or two.) Get rid of it. Please pay attention to this offer in a one-row format with no distractions.
72. Add a caption to the image you want to use. Captions are the third most-read element of a sales copy, after the headline and PS. Captions should show attractive benefits to a product or service. (Even if the benefits do not exactly match the image.
73. While you’re there, link the image to your shopping cart.
74. Make the first paragraph incredibly readable. Use short, punchy, and persuasive text. Good stories can work wonders here.
75. Does your presentation match your offer? If you are offering a luxury vacation, do your graphics and language feel luxurious? If you are selling teen fashion, is your design trendy and cute?
76. Are you trying to sell from a blog post? Instead, send the buyer to a well-designed landing page.
77. Is it listless in the middle of sale and sale? Come up with exciting bonuses and publish them on the list. Frank Khan calls this a “cool stack”.
78. Are you asking your prospects to make too many choices? Those who are confused do not buy. There are up to three options to choose from along with “Silver, Gold, or Platinum”.
79. Look for the ambiguity in your copy. Replace with concrete and concrete details. The details are reassuring and you can easily see that your prospects are using your product.
80. The numbers are the most encouraging detail of all. Translate whatever you can into numbers.
81. Look for a copy of the place where the prospect may silently say “no” or “don’t think so”. Recreate that place. You want to agree and nod mentally while the prospect is reading your letter.
82. Don’t be afraid to repeat. Prospects don’t read every word in a sales letter. Find action-inspiring phrases, most important benefits, and ways to paraphrase guarantees.
83. We’ll suggest some really exciting benefits early in the copy, which we’ll discuss in more detail later in the sales letter. (However, keep in mind that curiosity-based headlines, unlike traditional headlines based on profits and news, are not converted.)
84. Use two magic words in a compelling copy.
85. Successful marketing does not sell products or services, but profits and big ideas. What is your big idea? What are you really selling? If you’re not sure, go back to the # 11 10 human needs above.
86. If you provide physical stuff, make sure there is a way for quick delivery. The ability to place an order in a hurry enhances response even if the customer is not using it.
87. Put the Better Business Bureau, “Hacker Safe” sticker, or similar badge on the sales page.
88. Do you underestimate your offer? A surprising number of buyers do not buy a product or service if it seems too cheap and not worth the time, even if the economy is bad.
89. Do you use the word “buy now” for your shopping cart buttons? Instead, try “add to cart”, “join”, or similar expressions. Focusing on the word “buy” has been shown to reduce response.
90. Allow prospects to imagine their purchase. Talk as if he had already purchased. As your customer, describe the life he is living now. If you want a good example, J. Visit Peterman’s website. Few people have done it well so far.
91. Treatments sell far more than prevention. If your product is mostly prophylactic, find “therapeutic” elements and place them in front and in the center. Instead of preventing problems that may occur someday, we solve problems that people already have.
92. If your funny ad doesn’t convert, try playing it straight. Humor is, by its very nature, unpredictable. It works great and can destroy your conversions. If you don’t understand what else is wrong, this may be the cause.
93. Are you the king of understatement? Delicate sultan? Get over it. At least in your sales copy.
94. How about PS? (You have a PS, right?) Is it convincing? It usually paraphrases one of the most interesting benefits, guarantees, urgency factors, or all three.
95. Cut all long paragraphs into short paragraphs. Make sure you have enough subheadings so that there is at least one per screen. If the copy looks difficult to read, it will not be read.
96. Increase the font size.
97. Include “takeaway”. No, this is not a hamburger or french fries. The message is that your offer is not addressed to everyone. (In other words, you threaten to “steal” your great offer for those who don’t deserve it.) Tell people “Don’t order this product until you meet [insert your qualifications here. Please], “You show that you are not desperate for a sale. This is almost universally attractive.
98. Do you put this offer in front of the cold outlook? What if you put the variation in front of someone who has already bought something? Your own existing customer base is the best market you will ever have. Make sure you send attractive offers on a regular basis
99. If they don’t buy your major offer, try sending it to “Downsell”. This is a low-priced product that gives prospects a second chance to get something from you. Even very small purchases can be put on the market later by the buyer. Creating a list of buyers is one of the smartest things you can do for your business.