Why you should avoid automatic Google Ads refunds

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Why you should avoid automatic Google Ads refunds 

With billions of dollars lost to fraudsters and criminals each year, advertisers are trying everything they can to keep advertising costs down.
In recent years, an increasing number of software platforms and programs are requesting automatic refunds for Google Ads. Sold to users as “fully automatic” and “significant time savings,” users are often attracted to their potential benefits. They know very little that this feature alone can completely limit the claiming of refunds if mismanaged.
How such a feature could adversely affect your future ability to submit refund requests to Google to ensure that you are aware of the dangers of using automatic Google Ads refunds. I’m investigating.

Why Google’s automatic refunds are bad  

There are many reasons why automatic refunds for Google Ads are a terrible idea. But instead of giving you a lecture on why you shouldn’t use it, here are some important points that will quickly change your mind.

Very low refund rate

If you’ve requested a refund from Google in the past, you know how many refunds have been approved. Regardless of the amount or summary of the data you send, it’s very unlikely that Google will send money to your account.
From internal testing over the past year, the possibility to receive a refund from Google is now about 20 percent are, the 10-15% of the actual expenditure 10-15% you can see that is refunded. In short, this means an effective refund rate of 2 to 2.5% .
Of course, this number may vary depending on the amount of information provided and the details of the refund request. But to put it in your point of view, expect a refund of only 2 cents for every $ 1 refund you claim.
The only way to increase your refund rate is to improve the data you send in your request and back up your allegations with compelling evidence. The only way to do this is to use manual research skills that the robot does not have.
In fact, according to internal research, manual refund requests have an approval rate of 30-35%, of which about 55-60% of disputed spending will be refunded. An overview of this is that for every $ 1 refund you manually charge, you expect to get a refund of about 15 to 18 cents. This is up to 9 times the automatic refund.

Obviously, the bot is requesting a refund

The main problem with auto-refund requests is the fact that each report is not unique. For each request, we need a variety of data, evidence, and summaries to let Google know what happened and why we need to allow refunds. To tell Google more about why this spending is fraudulent, it needs to be touched by humans.
See below to see an example of a long refund form that Google requires users to fill out.
As you can see, there are many fields to fill in, but they can vary significantly depending on the scenario and the type of scam you received.
One of those fields is a text box that asks for an overview of the problem so Google can investigate the report. Please note that Google refund requests are reviewed by real people at Google, not the machine.
If the robot fills out this refund form, it is unlikely that you will write a unique and original text each time. Instead, follow some template that you are told to follow.
If we constantly receive refund requests from accounts that provide little information about the problem, Google will start ignoring the request. Needless to say, if you’ve received the same template multiple times, it’s only a matter of time before you realize it’s an automatic message. As soon as they notice this, they will either spend a little time seeing it or skip it altogether.

Save obvious fraud requests 

Following the previous point, if you regularly send refund requests with ambiguous summaries and details, it’s less likely that someone at Google will pay attention to them. 
But on the other hand, if you present a solid case with lots of evidence to support the problem, you are much more likely to get a refund.
It’s like the story of a boy who cried a wolf. If you want a refund for your scam, but continue to provide Google with common data that needs to be screened, it will eventually be ignored. Then, if there is solid evidence of click fraud in your account, your request will be rejected, regardless of your previous request history.
From our experience, requesting a refund with compelling evidence and data is the only long-term strategy to get your money back from Google. If you help them by doing some research work, you will notice a sharp increase in the number of approved refunds.

There is a risk that your account will be restricted 

This is the main reason why we recommend that you do not use automatic refund requests in your account. The constant barrage of reimbursement requests to Google can actually do more harm than profit.
Having worked with thousands of clients around the world, I’ve heard a lot of horrifying stories about Google accounts being restricted.
This means that certain accounts are not allowed to request refunds from Google due to insufficient or frequent past request history. If you’re using an automated robot and regularly send low-quality fraud reports, it’s no wonder Google limits you.

Get the most out of your refund 

Automatic refunds for Google Ads sound great to most users, but in reality, they can significantly increase the risk of account restrictions. Also, about 2% of the cost will eventually be reimbursed, which is very ineffective.
The only solution is to request a refund from Google, along with compelling evidence to support your claim. Requesting a proof-free refund just for that will never end. Instead, you need to ensure that you send the correct information to greatly increase your chances of being approved.
Do not risk your account being restricted due to too many refunds. Join PPC Protect for free manual risk reviews of enterprise packages and industry-leading click fraud prevention software to protect your ads.



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